The Similtude Difference
Our differentiation is using advanced socioeconomic behavior theory to link our communities with select retail partners and brands that we know are desired by the community.
Similtude recognizes the advances made in consumer behavioral analysis. Its not about providing a link for "Best Selling". It may be enabling the community to search "Brands Your Neighbors Recently Discovered". Yes, there is a world of difference between the two phrases and Similtude incorporates that advanced knowledge in our community identification, design and marketing.
Where our process or technology is not the leading edge, we partner with others.
Similtude is the best at some things, but not everything. Where we are not, we partner with the best. We utilize state-of-the-art technology enablers coupled with sophisticated database and direct marketing capabilities and proprietary consumer insight. The result is an integrated community solution matching consumer desires.
Process Overview
Social Influence Group Identification
Using advanced socioeconomic analytics, we identify social groups with specific interests that can be aggregated into web communities.
Multi-Channel Community Design
Our communities have multiple access points; dedicated websites, twitter, and facebook interaction points.
Our Link to Ecommerce
Using advanced sentiment and trend analysis, we link our consumer communities with select retail and brand partners.
World Class SEO and Marketing Services
Similtude uses the best internal and external processes for consumer acquisition and retention.
Similitude understands how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. We continually optimize our community websites by editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
